SEO and WP-eCommerce Performance Tuning

We have been doing some tuning work on the 80,000+ product Sparkle Gear WP e-Commerce store and wanted to share one experience with the WordPress SEO Plugin by Yoast.

Unless you are a SEO expert, Yoast’s WordPress Plugin is a a tool that will save you alot of work, and keep much the SEO process understandable and accessible to mere mortals.  It’s a great addition for any WordPress site, and especially useful for WPEC that create lots of posts (products are posts) and have lost of taxonomies (variations and categories are taxonomies). IMHO. the dynamic sitemap generation feature of the WorpPress SEO plugin alone makes it a must have.

WordPress SEO Plugin Developed by Joost de Valk

wpecHowever, there are some details about how WPEC is implemented that need to be addressed when you install the SEO plugin.First item, WPEC stores products as posts. WPEC stores 

variations of products as child posts of product posts.  These child posts are used to hold information about an individual product variation.  Details like the variation image, price, stock. etc.  The important detail to note is that these child posts are not directly accessible to the outside world. In WP speak, the permalink for these posts will give you a 404!

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Check out this killer e-commerce site

Sparkle Gear, a retailer of premium customized rhinestone bling clothing and accessories engaged us to build their e-commerce site!  The site is up and running.

Created completely from open-source software and our own custom WordPress plugins, including a product templating and generation plugin, this site rocks.  It is fully integrated with Facebook and Twitter, processes Paypal and credit card transactions, and tracks orders from start through shipping.

One of the best features of our integration is our WordPress plugin that manages giveaways.  Check out to see it in action.